Rebranding a heritage herbal supplement company. Crystal Star approached Wink to help update their brand after 40 years of neglecting marketing and branding initiatives. We partnered with Roundpeg Consulting to re-examine and define the Crystal Star brand for better consumer positioning for growth.
We started by updating and simplifying the Crystal Star logo. The new logo design became flexible so it could be utilized in both a circular and horizontal logo mark applications. The “vine” pattern became a delicate background graphic to symbolize the natural ingredients in all Crystal Star supplements.