Whatever you need, Target has a daily dose of just the thing. Target has a brand that other retailers envy. But when it comes to the pharmacy business, Target lags behind, outspent by as much of its competitors. We decided to utilize the one brand element that is iconic with Target pharmacy, the ClearRx prescription bottle. With a clear focus we were able to drive sales gains without a major increase in marketing spend. Wink worked with the Target In-house team in creating and crafting the branding for the Target Pharmacy campaign.
