What makes Wink work?

Every brand has a unique story to tell. We are problem solvers, thinkers and communicators that creatively bring that story to life.

We work smarter, not harder, by collaborating and partnering with our clients upfront. We ask our clients to be involved and engaged because we demand a lot from ourselves.

Each and every project has a firm footing in strategy. This provides a road map to where the business wants to go and how to get there. We work with a holistic understanding of the entire design process.

Wit is in our DNA and namesake. Attention to detail with a twist makes our work memorable, invites participation, forms a bond and captivates. It’s the difference between a product that is glanced at for 10 seconds and one that is pored over for 10 minutes.

Our Process

Our work process follows the four main stages of professional design – research, collaboration, design and execution – but always in a way that is sensitive to each client’s particular needs.

RESEARCH

We build solutions around client needs.

COLLABORATION

We’re a creative agency with a team of senior talent that’s skilled and experienced, passionate and invested to get focused on each client’s challenge and opportunity.

DESIGN

We create the recipe for your brand and don’t rely on formulaic solutions.

EXECUTE

We know what to do and how to do it.
Our end result will move both commerce and culture around your brand.

Our Capabilities

Through brand strategy and design we set our sights to impact both commerce and culture. We aspire to make brands transformational with the goal of not just moving the needle, but reshaping the cultural field in our clients’ favor.

CAPABILITIES

Brand Strategy and Positioning
Naming, Tone & Voice
Brand Identity and Architecture

Packaging
Product Design and Development
Company and Product Literature

Promotions and POS
Signage and Environments
Digital for Web / Mobile

Our Team

We are a seasoned team of creative thinkers, story tellers and craft makers. We focus on high caliber talent and stress open dialogue, communication and a fundamental orientation towards collaboration. We put into place systems and resources that allow our assembled team to focus on your project, making the work efficient and on target.

Office

Photos by Lauren Krysti

Our Clients

Since our doors opened in 2000, we’ve been fortunate to collaborate with a wide array of successful brands — from savvy market leaders firmly established in their categories, to shrewd challenger brands, and novice brand entrants seeking to make a strong initial impression. We’re diverse across all product and service categories and we can respond from big to small, high to low and all stages in between.