Gaiam, a global health and wellness company, was looking to launch a premium line of yoga products at Target to compete with yoga brands like Manduka and Lululemon. Banyan & Bo was the result of our naming, branding and packaging strategy which was executed into 200 high yoga store locations. The brand was also featured on The Dieline.
Wink is honored to be a part of this year’s ARTCRANK. Our letterpress poster was printed by the fine folks at Spark Letterpress.
Our poster, Metro Loop, celebrates the two great cities of Minneapolis and St. Paul, noting both their similarities and differences, especially from a cycling perspective. Fellow Wink alum, Phillip Clark, joined us in this poster collaboration.
Although the opening night has come and gone, posters are still on display and for sale through May 4, 2013, for $40 each at One on One Bicycle Studio and Handsome Cycles in Minneapolis.
Artists for Obama, a series of limited edition art prints were created and donated by various artists in support of the United States President Barack Obama. These prints are part of the official campaign products for the Obama for President campaign.
Wink is honored to be apart of the this historic series for the 2012 campaign. Order the hand-numbered, limited edition (250 units) beautifully printed screen print here.
Allison Kaplan shops all the time. She needed a brand that reflects her passion. As senior editor of Shopping & Style for Mpls.St.Paul Magazine, Ali (better known in print and on the airwaves as Allison Kaplan, but we’re all friends here, so let’s go with Ali) is a leading Twin Cities authority on retail and fashion.
With Wink’s signature wit & creativity, they helped create a book for Cheryl Najafi. A rural Missouri native decorating tables with cherry-tree branches to her current and much-anticipated dinners and parties that always include a “cherry on the top” surprise for her guests, Cheryl Najafi teaches others to break the rules of “proper” entertaining.
Najafi inspires hosts to infuse their own personal style, humor, and whimsy into any occasion. Most people put all of their efforts into celebrating big events, but she believes it’s the little things in life that nurture us, making moments matter—and memorable. With You’re So Invited, she shares her fresh approach to entertaining to get you planning your next—or maybe your first!—party without fretting or fussing, so you can relax and have as much fun as your guests!
It debuted today #4 on the Amazon’s Best Seller list, #1 in Amazon’s Entertaining Section & #1 in Cookbooks: Food & Wine Special Occasions.
Wink was tapped by the Minneapolis-based Minnetonka Moccasin Company to re-imagine the heritage footwear brand from head to toe. Like several iconic heritage brands born in the heartland of America (think Redwing Shoes, Duluth Pack and Faribault Woolen Mills), prides itself on its decades-long tradition of craftsmanship and quality at an honest value.
The brand identity and website were launched in February. The site, developed in collaboration with strategic partner Good People Branding, bridges the rich history between the family-owned company that was established in 1946, and today’s rapidly-growing global brand. The refresh helps bring the iconic heritage brand to the forefront of today’s fashion conversation. To view more of the work click here.
Featured on Dieline.
In the last few years, salmonella and related scares have increasingly made the news, Abbotsfords Farms, firmly believed that sunny side up eggs and cookie dough are too delicious to give up. They were looking to create a safe and worry-free egg option to consumers. Their answer was Pasteurization. The branding needed to be consumer friendly and memorable. Thus, the idea was to embrace the egg by giving it a unique personality that stood out from the rest of competitors in the market.
Julie Kucinski; writer/Agency: The New Normal
Wink work for Honey & Mackie’s Packaging is featured in The Dieline’s Top 100 Package Designs of 2011, coming in at #21.
