Introducing Banyan & Bo

April 29, 2013

PRESS RELEASE

Gaiam, a global health and wellness company, was looking to launch a premium line of yoga products at Target to compete with yoga brands like Manduka and Lululemon. Banyan & Bo was the result of our naming, branding and packaging strategy which was executed into 200 high yoga store locations. The brand was also featured on The Dieline.

 

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