St. John’s Bay

August 23, 2013

PRESS RELEASE

Wink has rebranded the classic in-store brand St John’s Bay for JCPenney. This 2 billion dollar clothing brand leverages outdoor credentials and heritage inspiration.

“I just love Wink, they always seem to get it!” -Nick Wooster, SVP Brand, Trend & Design; JCPenney

st-johns-bay-hero

st-johns-bay-jacket

Wink Minneapolis

MORE BRANDING

J.W. HULME COMPANY

ST. JOHN’S BAY

THYMES

Wink Minneapolis Design

Minnetonka Moccasins

Brand Identity, Digital, Literature