In the last few years, salmonella scares have increasingly made the news. Abbotsford Farms believes that sunny-side-up eggs and cookie dough are too delicious to give up they created a safe and worry-free egg pasteurized option for consumers. Working with creative strategist and copywriter Julie Kucinski from The New Normal, we embraced the egg by giving it a unique, consumer-friendly personality that stood out from the rest of competitors in the market.
