The Farmer in the Deli is a line of traditional deli products ranging from sliced meats to potato salad.
The identity and packaging system conveys a sense of homemade quality through its classic vernacular that falls somewhere between old recipes cards and vintage metal signs. To keep costs down, the system was essentially comprised of 2-color labels and 1-color paper tape adhered to stock cartons, Ziploc bags and vacuum-sealed meats.
