Daub & Bauble is premium line of bath, body and homekeeping products. Soaps and lotions occupy valuable coutertop real estate throughout the home. The branding is more of a home decor accessory than cleaning product.
Our challenge was to create a name, brand identity, packaging system, and collateral for a home and personal care products… soup to nuts. But first we had to find a point of-difference that would distinguish product line among the, literally, hundreds (possibly thousands) of other hand soaps, lotions, and dish detergents that have over saturated the market. The answer was “edition packaging”. Edition packaging allows for an expression of the consumers’ interior design sensibility that can continually evolve and update.
Within 3 months of product launch, Daub & Bauble was featured in Communication Arts, Wallpaper and Dwell.