Honey & Mackie’s is an ice cream shop for kids that caters to parents. The name of the establishment comes from the nicknames of the owners’ children. Thus, the branding and packaging needed to be modern, authentic and kid fun. Additionally, all of their ingredients are all natural, organic and locally grown.
The new shop has popped up in the Minneapolis area with unique flavors like mango habañero, key lime pie, cayenne candied bacon, and cotton candy to name a few. We focused on taking the brand elements and infusing it throughout the store from a menu with various styles of typography to silhouette face artwork on the walls and more.