St. John’s Bay

August 23, 2013

PRESS RELEASE

Wink has rebranded the classic in-store brand St John’s Bay for JCPenney. This 2 billion dollar clothing brand leverages outdoor credentials and heritage inspiration.

“I just love Wink, they always seem to get it!” -Nick Wooster, SVP Brand, Trend & Design; JCPenney

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Wink Minneapolis

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Wink Minneapolis Design

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Brand Identity, Digital, Literature