Wink partnered with Second Harvest Heartland to create the brand identity and campaign called “Give A Little, Feed A Lot”. Hunger has doubled in Minnesota in the past five years. Local communities’ families, children and seniors are in need, in fact 1 in 10 Minnesotans is at risk of hunger. The idea was to have a series of icons that would speak to each age and gender within the marketing communications.
In addition, the food tray served as a perfect visual metaphor for food hunger. The bright, simple and impactful branding were included in PSA’s, microsites and in store posters. In terms of donations, the campaign provided more than 1.7 million meals to Minnesota Feeding America food banks and partner food pantries and over 12 million in media impressions.
“We’re so thrilled with the unique, fun creative campaign Wink designed for our first annual ‘give a little feed a lot’ campaign in support of Hunger Action Month in Minnesota. From concept to production, Wink were great to work with—flexible, timely, imaginative and enjoyable. We’re thrilled with the results of our first-year campaign.”
– Lindsi Gish, Associate Director of Communications and Media Relations, Second Harvest Heartland