Established in 1952, Charlotte Fabrics is a third generation textile company based in Minneapolis, MN. They sell upholstery, outdoor, drapery, and performance fabrics to the trade.
With continued industry competition, Charlotte wasn’t engaging with new consumers. The branding and marketing was dated. The lack of brand consistency within the fabric sample books left their retailers feeling like Charlotte was a less then qualified textile company.
We simplified the Charlotte type script back to an era that reflected when the company was founded. Clear communication and copy hierarchy help solidified the branding on the fabric books.