American Eagle Outfitters is a classic American clothing and accessories retailer popular with 15-25 year olds with over 900 retail locations in the U.S. and Canada.
AEO approached Wink to develop a Back To School campaign that highlighted the custom fitted jeans program. We focused on bringing the personality, interest and hobbies of the student into the in-store posters.
Hangtags that were designed for Swiss inspired Winter jackets.