Wink partnered with The New York Times to create the brand identity for SchoolBook. A collaboration of The New York Times and WNYC, SchoolBook will be a destination Web site for news, data and conversation about schools in New York City. Built on the highest journalistic standards of The New York Times and WNYC SchoolBook will offer: news, information and insider tips about schools in the five boroughs; carefully chosen data and the tools to search and compare schools; as well as opportunities to hear from experts, officials, principals, teachers, and fellow parents.