Wink created and named the candy store, Field’s Sweet Spot, a nostalgic candy destination of department store Marshall Field’s. The vernacular (a nod to the mod ’60s) is equal parts fashion and fantasy, a concoction that combines both the department’s retro-candy product selection and fashion driven branding efforts of Marshall Field’s itself.
The identity creates a playful aesthetic that appeals to both children and Marshall Field’s female core guest alike. The centerpiece of the store’s interior is the ceiling, beneath which float 2 large feminine figures; one that is blowing a bubble-gum bubble, and the other opening a box of chocolates that appears to rain down onto the customers below.
