JCP: St. John’s Bay Men

Client

JCPenney
Wink Minneapolis

Rebranding of an iconic in-store brand, St. John’s Bay. This everyday clothing needed a context and a brand story to match the devotion of the consumer. We created a timeless identity that went along with the comfortable and classic nature of this heritage clothing.

Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis
Wink Minneapolis

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