Wink created a flexible and easily updatable promotion for our good friends at Friend & Johnson. They represent a diverse, inspired – and inspiring – group of creative minds who bring raw, unbridled, out-of-the-box creative thinking to the problem at hand.
We decided to use the F&J logo as a die-cut window for the promotion. This allowed each artist promotion is randomly put together with a box staple to hold the work in place. As a result, each promotion looks like a one of kind piece with the work showing through the die-cut letters “F” & “J”.