Express Branding & Spring Campaign

Client

Express
Wink Minneapolis

Express 1MX and Premium men’s shirts hangtags are a new approach to the old “collar stays” packaging problem. Rather than utilize a Ziploc bag solution like, well, everyone.

 

The hangtags were silkscreend on diecut plastic and aluminum allowing the collar stays to be simply punched or twisted out. Eliminating waste,  increasing appeal and being responsible to mother earth.

 

The Premium shirt “LTD” packaging returned to the more traditional collar stay pouch but was accompanied by a silk screened wood veneer hangtag and was presented at checkout in a hot-stamped clear plastic box that brings to mind the rich tradition of bespoke gift boxes of haberdasheries old.

hardcode alt tag here
Wink Minneapoli Wink Minneapoli

Branding for the Editor and Producer Men’s Pant.

Wink Minneapolis
Wink Minneapolis

In store print campaign for Express.

Wink Minneapolis
Wink Minneapolis

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