Express 1MX and Premium men’s shirts hangtags are a new approach to the old “collar stays” packaging problem. Rather than utilize a Ziploc bag solution like, well, everyone.
The hangtags were silkscreend on diecut plastic and aluminum allowing the collar stays to be simply punched or twisted out. Eliminating waste, increasing appeal and being responsible to mother earth.
The Premium shirt “LTD” packaging returned to the more traditional collar stay pouch but was accompanied by a silk screened wood veneer hangtag and was presented at checkout in a hot-stamped clear plastic box that brings to mind the rich tradition of bespoke gift boxes of haberdasheries old.
Branding for the Editor and Producer Men’s Pant.
In store print campaign for Express.