Wink was tapped by the Minneapolis-based Minnetonka Moccasin Company to re-imagine the heritage footwear brand from head to toe. Like several iconic heritage brands born in the heartland of America (think Redwing Shoes, Duluth Pack and Faribault Woolen Mills), prides itself on its decades-long tradition of craftsmanship and quality at an honest value.

The brand identity and website were launched in February. The site, developed in collaboration with strategic partner Good People Branding, bridges the rich history between the family-owned company that was established in 1946, and today’s rapidly-growing global brand. The refresh helps bring the iconic heritage brand to the forefront of today’s fashion conversation. To view more of the work click here.