Wink in Dieline for Sunny Side Packaging

February 8, 2012


Featured on Dieline.

In the last few years, salmonella and related scares have increasingly made the news, Abbotsfords Farms, firmly believed that sunny side up eggs and cookie dough are too delicious to give up. They were looking to create a safe and worry-free egg option to consumers. Their answer was Pasteurization. The branding needed to be consumer friendly and memorable. Thus, the idea was to embrace the egg by giving it a unique personality that stood out from the rest of competitors in the market.

Julie Kucinski; writer/Agency: The New Normal




Wink Minneapolis


Wink Minneapolis Design

Sunny Side Eggs

Brand Identity, Packaging

Wink Minneapolis Design

Honey & Mackie’s

Brand Identity, Digital, Environments, Packaging

Wink Minneapolis Design

Greatland / Greatland Jr.

Brand Identity, Packaging

Wink Minneapolis Design

Frango Branding

Brand Identity, Environments, Packaging