Frasier Fir is the quintessential fragrance that sparks traditions and conjures joyous memories. Our challenge was to evolve and reinvent the Frasier Fir brand by demonstrating that Thymes is a leader in the home fragrance holiday marketplace.
Original Frasier Fir Packaging
Celebrate the success of Thymes’ most popular collection with new designs and accessories that echo the fragrance’s forest heritage bringing a sense of beauty that’s as enjoyable as the scent itself. We needed to capture the wood scented brand essence. We examined the equity the original brand elements: Tree Icon, Pine Needles and Plaid.
Original Brand Elements to Be Revised
New Brand Elements
The Frasier Fir rebrand is enthusiastically embraced by retailers with product buy-in up 15 – 20 % over previous years’ sales.