Announcing the Rebrand of St. John’s Bay Women

July 18, 2014

PRESS RELEASE

Announcing the launch of the new branding for St. John’s Bay Women, the classic JCPenney in-store brand. Complementing Wink’s rebrand for the St. John’s Bay Men’s line, the rebranding of St John’s Bay Women takes a contemporary approach to timeless classics that work across all occasions and seasons.

Wink Minneapolis

MORE JCPENNEY WORK

ST. JOHN’S BAY

Wink Minneapolis Design

JCP: St. John’s Bay Women

Advertising, Brand Identity, Packaging

Wink Minneapolis Design

JCP: St. John’s Bay Men

Brand Identity, Packaging