Wink was tapped by the Minneapolis-based Minnetonka Moccasin Company to re-imagine the heritage footwear brand from head to toe. Like several iconic heritage brands born in the heartland of America (think Redwing Shoes, Duluth Pack and Faribault Woolen Mills), prides itself on its decades-long tradition of craftsmanship and quality at an honest value.

The brand identity and website were launched in February. The site, developed in collaboration with strategic partner Good People Branding, bridges the rich history between the family-owned company that was established in 1946, and today’s rapidly-growing global brand. The refresh helps bring the iconic heritage brand to the forefront of today’s fashion conversation. To view more of the work click here.

In the last few years, salmonella and related scares have increasingly made the news, Abbotsfords Farms, firmly believed that sunny side up eggs and cookie dough are too delicious to give up. They were looking to create a safe and worry-free egg option to consumers. Their answer was Pasteurization. The branding needed to be consumer friendly and memorable. Thus, the idea was to embrace the egg by giving it a unique personality that stood out from the rest of competitors in the market.

Julie Kucinski; writer/Agency: The New Normal

Wink work for Honey & Mackie’s Packaging is featured in The Dieline’s Top 100 Package Designs of 2011, coming in at #21.

The 31st edition of Print magazine’s annual snapshot of best American design features four recent Wink projects. The work selected includes the rebranding of The New York Times’ DealBook, packaging for Muse Perfumery, branding and packaging for Honey & Mackie’s, as well as the Excuse Clock mobile app for Best Buy Mobile.

Wink partnered with Second Harvest Heartland to create the brand identity and campaign called  “Give A Little, Feed A Lot“. Hunger has doubled in Minnesota in the past five years. Local communities’ families, children and seniors are in need, in fact 1 in 10 Minnesotans is at risk of hunger. The idea was to have a series of icons that would speak to each age and gender within the marketing communications. In addition, the food tray served as a perfect visual metaphor for food hunger. The bright, simple and impactful branding were included in PSA’s, microsites and in store posters. In terms of donations, the campaign provided more than 1.7 million meals to Minnesota Feeding America food banks and partner food pantries and over 12 million in media impressions. Click here to view more!

“We’re so thrilled with the unique, fun creative campaign Wink designed for our first annual ‘give a little feed a lot’ campaign in support of Hunger Action Month in Minnesota. From concept to production, Wink were great to work with—flexible, timely, imaginative and enjoyable. We’re thrilled with the results of our first-year campaign.”

– Lindsi Gish, Associate Director of Communications and Media Relations, Second Harvest Heartland

Wink Co-Founder/Partner Richard Boynton recently sat down with Fashion-Schools.org to share his POV on the industry, branding in fashion, and the critical skills needed to succeed. Read it here.

Wink’s efforts for the lifestyle fitness and media company Gaiam, Inc. will include the branding and packaging of a new product line.

Wink partnered with The New York Times to create the brand identity for SchoolBook. A collaboration of The New York Times and WNYC, SchoolBook will be a destination Web site for news, data and conversation about schools in New York City. Built on the highest journalistic standards of The New York Times and WNYC SchoolBook will offer: news, information and insider tips about schools in the five boroughs; carefully chosen data and the tools to search and compare schools; as well as opportunities to hear from experts, officials, principals, teachers, and fellow parents.

Wink’s work for Honey & Mackie’s was selected to appear in Communication Arts’ 2011 Design Annual. The September/October issue showcases the best design of the past year from the prestigious publication’s 52nd juried design competition.

Excuse Clock is the perfect trick for when you’re running late – just reset the clock and voila, you’re right on time. Or, say you want to get out of a boring meeting. Crank the time forward, get up and leave. Now that everyone uses their phone as a watch… and phones are automatically set for the right time, it’s amazing how people get faked out by Excuse Clock. This version of Excuse Clock allows you to re-set the time from a minute to sixty minutes behind or ahead, then displays your fake time in a totally convincing lock screen. Excuse Clock was made by Best Buy Mobile for members of their Happy 24 program – just for the fun of it.

Its available for both iPhone and Android.

Wink was asked to create/donate artwork for a Target House benefit event called Heartwork. Our good friend, Don Clark at Invisible Creature and Ted Halbur of Target, organized the artists and collaboration for this wonderful event to raise money for art supplies within the art room at Target House. Some very talented people were apart of this including Nate Williams, Invisible Creature, Anna Chambers, Johnny Yanok, Michael Bartalos, and Christopher Lee. Prints are available online through Poster Cabaret with 100% proceeds going to the art room at Target House.

Wink created a brand approach & advertising campaign for Girl Meets Pearl. The image created momentum for a key holiday product launch for Benefit Cosmetics.

Wink designed packaging for Rebel Green’s Yoga Mat Spray range – Beauty, Clarity, and Wisdom. It’s revolutionary new and effective solution to clean and preserve the life of yoga mats, straps and blocks. It works great on pilates equipment as well. Each of the three unique blends of lightly kissed essential oils inspire will your practice and your day.

Wink will be bringing the cowboy hats & cold weather to Dallas where we’ll be speaking at DSVC on February 2.

Honey & Mackie’s is an ice cream shop for children that caters to parents. The ingredients in their ice cream creations are all natural, organic and locally grown. The name of the establishment comes from the nicknames of the owners’ own children. With that in mind, we decided that the branding, design and packaging should be modern, authentic and kid fun.

Recently featured in Communication Arts Typography Annual and on Dieline.

DealBook is a financial news service reporting on mergers, acquisitions, venture capital and hedge funds and is produced by The New York Times. It caters to a high-level audience of C-Suite executives and decision makers via its website, newsletter, a dedicated page in The New York Times’ Business Day section, and mobile apps.

Since the relevance of financial reporting is no longer limited to Wall Street, everything that’s reported on DealBook impacts someone’s bottom line. Therefore the brand needed to reflect that in a way that felt relevant, nimble, and worked within the evolving Times’ vernacular. Strategically we avoided clichés like graph arrows, currency symbols, bulls and bears as the audience is inundated with those concepts daily. As DealBook already has a loyal following, 160,000 subscribe to the daily newsletter alone, so the equity is in the content. To a degree, we simply needed to reinforce what readers already knew, that any word in an article can move the needle.

Branding for Crowdnoise, a premium musical sound experience. The playbutton Crowdnoise logo is delicately embossed.

An intimate look at the life and livelihood of a modern-day farmer, as told by a former urbanite. Cover by Wink.

A simple logo and business system for Electric Company Consulting.