Wink was tapped by the Minneapolis-based Minnetonka Moccasin Company to re-imagine the heritage footwear brand from head to toe. Like several iconic heritage brands born in the heartland of America (think Redwing Shoes, Duluth Pack and Faribault Woolen Mills), prides itself on its decades-long tradition of craftsmanship and quality at an honest value.

The brand identity and website were launched in February. The site, developed in collaboration with strategic partner Good People Branding, bridges the rich history between the family-owned company that was established in 1946, and today’s rapidly-growing global brand. The refresh helps bring the iconic heritage brand to the forefront of today’s fashion conversation. To view more of the work click here.

Wink partnered with Second Harvest Heartland to create the brand identity and campaign called  “Give A Little, Feed A Lot“. Hunger has doubled in Minnesota in the past five years. Local communities’ families, children and seniors are in need, in fact 1 in 10 Minnesotans is at risk of hunger. The idea was to have a series of icons that would speak to each age and gender within the marketing communications. In addition, the food tray served as a perfect visual metaphor for food hunger. The bright, simple and impactful branding were included in PSA’s, microsites and in store posters. In terms of donations, the campaign provided more than 1.7 million meals to Minnesota Feeding America food banks and partner food pantries and over 12 million in media impressions. Click here to view more!

“We’re so thrilled with the unique, fun creative campaign Wink designed for our first annual ‘give a little feed a lot’ campaign in support of Hunger Action Month in Minnesota. From concept to production, Wink were great to work with—flexible, timely, imaginative and enjoyable. We’re thrilled with the results of our first-year campaign.”

– Lindsi Gish, Associate Director of Communications and Media Relations, Second Harvest Heartland

Wink’s efforts for the lifestyle fitness and media company Gaiam, Inc. will include the branding and packaging of a new product line.

Wink partnered with The New York Times to create the brand identity for SchoolBook. A collaboration of The New York Times and WNYC, SchoolBook will be a destination Web site for news, data and conversation about schools in New York City. Built on the highest journalistic standards of The New York Times and WNYC SchoolBook will offer: news, information and insider tips about schools in the five boroughs; carefully chosen data and the tools to search and compare schools; as well as opportunities to hear from experts, officials, principals, teachers, and fellow parents.

Excuse Clock is the perfect trick for when you’re running late – just reset the clock and voila, you’re right on time. Or, say you want to get out of a boring meeting. Crank the time forward, get up and leave. Now that everyone uses their phone as a watch… and phones are automatically set for the right time, it’s amazing how people get faked out by Excuse Clock. This version of Excuse Clock allows you to re-set the time from a minute to sixty minutes behind or ahead, then displays your fake time in a totally convincing lock screen. Excuse Clock was made by Best Buy Mobile for members of their Happy 24 program – just for the fun of it.

Its available for both iPhone and Android.

Wink created a brand approach & advertising campaign for Girl Meets Pearl. The image created momentum for a key holiday product launch for Benefit Cosmetics.

Wink designed packaging for Rebel Green’s Yoga Mat Spray range – Beauty, Clarity, and Wisdom. It’s revolutionary new and effective solution to clean and preserve the life of yoga mats, straps and blocks. It works great on pilates equipment as well. Each of the three unique blends of lightly kissed essential oils inspire will your practice and your day.